Prescription Eyewear Division (PEW) is Titan's latest retailing venture. Titan Eye +, the third major line of consumer business from Titan Industries Ltd, ventured into the eyewear segment in March 2007. The move was an initiative to re-define the industry and straddle the marketplace with exacting quality standards, unparalleled in India's eyewear industry.
Titan Eye+ offers wide range of stylish and contemporary eyewear through 190 exclusive optical stores across the country. Benchmarked against the best in the world, Titan Eye+ will herald standardization in pricing, style and contemporary design in the eyewear segment. It will also set new practices in the highly fragmented and undifferentiated Indian optical retail segment.
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1) In which month and year, Titan Industries ventured into eyewear segment?
a) Mar, 2011
b) Mar, 2009
c) Mar, 2007
2) How many major ventures Titan Industries had in consumer segment before entering into eyewear?
a) 1
B) 2
c) 3
3) According to above text, the eyewear segment currently doesn't suffer from which problem?
a) It is highly fragmented
b) There is no product differentiation
c) There is no indigenous brand
4) According to above text, Titan Eye+ will herald standardization in-
a) Style
b) Comfort
c) Affordability
5) Which of the following best echoes your sentiment about eyewear industry?
a) There are already many choices available
b) I really don't need a brand for my spectacles
c) I have fine eyes
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