Wednesday, January 18, 2012

Ramsurvey January Survey - Bru Coffee

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Bru is India's largest coffee brand that offers a range of products in Instant coffee, Conventional coffee and premixes. In the year 1962, Brooke Bond India creates the branded roast and ground coffee segment launching Deluxe Green Label. 1968 gave birth to the first instant coffee chicory mix under the brand name Bru.

With the launch of Cappuccino in 2007, Bru pioneered the launch of instant coffee premixes in India for the youth. The portfolio contains the following - Bru Roast and Ground, Bru Instant, Bru Ice cappuccino, Bru hot cappuccino. Currently, the exotic flavours being offered include those from Brazil, Colombia and Kilimanjaro.

Survey Q/A

1) Which company now owns Bru in India?
a) PVM
b) Coke
c) Unilever


2) Which celebrities endorse Bru Coffee?
a) Priyanka Chopra
b) Shahid Kapoor
c) Both


3) Which are the exotic flavours of BRU Coffee?
a) Brazil, Colombia
b) Kilimanjaro
c) All of the above


4) What all kinds of processed coffee are present in Bru portfolio?
a) Roast and Ground, Instant
b) Hot Cappuccino, Ice Cappuccino
c) All of the above


5) How does Bru stack up against Nescafe? (Optional. Use feedback box to share your thoughts)
a) Love Nescafe!!! Bru stands no chance
b) Bru has more varieties than Nescafe
c) Only Deepika Padukone can push Nescafe




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